Axill Advertising Network Reduces Online Fraud; Boosts Advertiser ROI

Friday July 8, 12:42 pm ET

SOUTH PLAINFIELD, N.J.--(BUSINESS WIRE)--July 8, 2005--With the curve of technological competency on the upswing for several years, the online advertising sector has grown extensively. In the previous several years, online marketing produced revenues in the neighborhood of $5.5 billion. 2005 is demonstrating $5.5 billion at this halfway stage in the year.

CEO, Venkat Meenavalli, offers his comments and insights on the current state of the advertising community: "In general, there are very few conversions with steep add-on costs of CPC from 5 cents to $5.00; and no overall conversions which can make the advertisers hesitate and possibly not place the online a the advertiser by tracking the advertisement from click to conversion. Axill receives payment from the advertiser only on the action basis. Therefore, Axill focuses on the ROI of the advertiser. The company does this by increasing traffic through thousands of members in its publisher network using XML and RSS feeds combined with major search engines like findwhat, epilot, industrybrains etc.

As an extension, Axill buys out the unused inventory from major websites or portals like the Washington Times; adding pace to the traffic through its exclusive property 'Strips by Axill'. Axill rejuvenates the unused inventory to smart inventory thereby demonstrating measurable results.

Axill provides to the web-master the ability to gauge the potentiality of his company's website by utilizing Axill's daily tracking system. Axill pays the web-masters on a day-to-day basis, thereby, keeping the company integrally informed at to the revenues they receive daily. The choice of getting paid on the basis of CPM, CPC or CPA lies with the web master.

Currently, payments are being made through PayPal or check. Axill will soon announce the introduction of its unique 'Axill Visa Card' through which the web master can draw his payment from any of the thousands of ATMs around the world.

As another integral element of Axill's site, is the introduction of VoIP technology to the online advertising industry. Features include a 'Click to Call' concept that facilitates the users' ability to converse with the advertiser directly. The advertiser undoubtedly gets the fair conversion.

Axill, established in 2003, is the true differentiator that focuses on the ROI; and does so with its core strength of tracking technology and time to time monitoring.