Pay Per Lead

Pay per lead advertising is becoming one of the most widely used online marketing methods. In the late ‘90s, CPM or cost per 1,000 impressions was common. However, over the years, consumers have begun to demand more results from their marketing investment. After all, just because 1,000 visitors click your link doesn't mean that any of them will buy your product.

The Evolution of Pay Per Lead Advertising

As a result, marketers got smarter and required that the cost associated with online advertising come from qualified leads rather than merely from clicks. The Axill publisher network creates mutually lucrative campaigns between our advertisers and publishers. By matching our members up, our campaigns deliver a higher return for all parties involved. While we are happy to manage the campaign process, we encourage our members to review the players in our network to see if any other additional partnerships can be formed.

By incorporating a pay per lead strategy into your search engine marketing efforts, you'll notice a significant boost in qualified prospects. In turn, your sales team can spend less time hunting for sales and more time following up on people who are already interested in your products and services. More often than not, the cost involved in obtaining these qualified leads will pay for itself in new sales.


Pay per lead marketing is far more effective than other conventional marketing media. Axill also features cost per sale and CPM advertising with live statistics. This way, you can choose to micromanage your campaign as much or as little as you want. You can see exactly where and when your money is coming from, and adjust your business plans accordingly. Online advertising delivers the highest return for your marketing investment, and with live stats, Axill gives you the tools to maximize your profits in the smart way.